PUMA x FIRST MILE isn’t just about turning plastic to product. It is a people-focused network that strengthens microeconomies in Taiwan, Haiti and Honduras, by collecting plastic bottles to create sustainable jobs and reduce environmental waste. Each bottle is sorted, cleaned, shredded, and turned into yarn that makes products with purpose. Empowered people, cleaner planet—from the FIRST MILE forward.
We appreciate the irony of calling a shoe “camo” when it’s clearly not going to blend in anywhere. With the exaggerated tongue shape and height giving these shoes a modern and dynamic look, these shoes are as good-looking as they are practical. Thanks to the Liquid CELL technology inside, they’re engineered for stable cushioning to get you through the toughest of workouts or training sessions.
LQDCELL: PUMA’s solution for stable cushioning engineered with our liquid CELL hexagons